What do you want people to do?

"The only reason to advertise is to get people to do what you want them to do."

The first question most agencies and designers ask is, "What do you want us to do?" That's the wrong question.

The right question is, "What do you want people, to do?"

It doesn't matter if you're selling fountain drinks or hot dogs, fuel or pizza, loyalty programs or anything in between, C-Store Promotions always starts with knowing what you want people to do. It seems simple, but if you miss the specific goal of the advertising, nothing else works.

Once we know your specific goal, we start the creative process — and there's nothing accidental about it. We look at your audience, your offer, and find the best ways to get people to do what you want them to do.

Writing

We make long stories short.

Think of convenience store advertising like you're writing a story on a Post-It Note®. Signs, billboards, and point-of-sale advertising can comfortably carry around seven words, so every one of them counts.

Writing for out-of-home is entirely different than for any other kind of advertising. Every word has to be quick, clear, convincing, and memorable. Whether we use humor, emotion, opportunity, or fear to motivate your customers, we know how to make your long story short.

"The difference between the right word and the almost right word is the difference between lightning and a lightning bug." — Mark Twain

Design

Words are the speaker. Design is the stage from which they speak.

To be effective, out-of-home advertising requires special design skills and techniques that are not the same as other mediums.

Among other things, we check contrast, clarity, readability, and image-to-message balance throughout the the entire design process to be sure that your advertising comes through loud and clear. Every step of our design process considers all of these elements to make sure that they are in perfect balance and harmony with your message, mood, and attitude.

Crisp, dynamic images, font selections, and design clarity are key to successful convenience store advertising. We'll make sure that you get noticed and remembered.

File Preparation

Your files are produced to the highest industry standards to assure flawless reproduction.

No matter how good the advertising concept, or incredible the design, if it can't be printed and produced correctly, it's worthless.

Before it hits the printer, your project through a pre-press process to match the exact printing specifications of the printer. It's not uncommon for less experienced designers to create production files that fall short of industry standards. When that happens, the time and money needed to correct output files can be very costly.

Our understanding of printing and production saves you time, money and disappointment. Ask any printer or billboard company that we've worked with — they'll tell you that they love to print our work.

Save Time and Money with Our Purchasing Power

We buy a lot of printing and pass the savings on to you.

At your request, C-Store Promotions can handle every aspect of production and purchasing for you.

Your project will be matched to printing companies based on their equipment, capabilities, performance history, and expertise in dozens of product categories. Only printers who have proven to be the best-of-the-best with your kind of project will compete for your business.

Next, we narrow the field by location to be sure that shipping costs are low and delivery times are fast. Estimated production time and shipping costs are always included in your pricing.

As soon as you place your order C-Store Promotions can manage the entire production process from proofing and scheduling to shipping the final product. We'll even handle drop-shipping to be sure that your materials arrive on time, as expected without any surprises along the way.