We see a million things every day but we only notice a few.

Like so many stories, you never know where you'll end up hanging your hat. After 40 years in the advertising business, working with every kind of business from startups to national brands like Bucky's Convenience Stores, Caterpillar, Buick, and Little Caesars, we discovered a love for convenience stores.

The convenience store industry is fast, competitive, and always looking for exciting and affordable ways to find and keep customers. Convenience stores are built on value and survive on customer loyalty. Convenience stores are fun. We love it, so that's what we do.

After all these years in the advertising business, maybe the most important thing we can pass along is the difference between being seen and getting noticed.

From billboards that can be seen for miles to 2-inch shelf talkers that are within arm's reach of a sale, your convenience store advertising has to make people notice and respond in seconds. It's even better if you can get them to remember you.

Let's do both.